Advisory Board Meetings & Reports

MEI Region 10 - New Media Industry Advisory Council

 

11 a.m. – 2 p.m.
Thursday, April 20, 2006
DoubleTree Hotel, Hazard Center
San Diego, California

 

MEI Region 10 Industry Advisory Council Meeting Report

Thank you for participating in the 2006 Regional Industry Advisory Council Meeting for the Multimedia & Entertainment Initiative. Within the California Community College system, Region 10 includes San Diego and Imperial Valley Counties. The community colleges served by this industry advisory council meeting include:  MiraCosta College, Palomar College, San Diego Miramar College, San Diego Mesa College, San Diego City College, San Diego Continuing Education, Cuyamaca College, Grossmont College, Southwestern College, Imperial Valley College. The purpose of this meeting was community college instructors and students, industry leaders, high school teacher and students to give a real-world snapshot of their industry perspectives to each other.

 

The meeting was held on 2006 at the DoubleTree Hotel, Hazard Center, San Diego, CA on Thursday April 20, 2006 from 11 a.m. to 2 p.m.

 

The meeting began with greetings and a chance for community college educators from throughout the region to meet colleagues from other colleges and mix with regional industry members.

 

Doug Elliot, Interim Placement Coordinator for SDCCD Continuing Education called the meeting to order with an introduction and explained the intent to connect newly created small high schools with community colleges and industries.  Note: There are three digital media-related high schools in San Diego City Schools.  He proceeded to introduce Jack White, Producer and well-known retired newscaster who presented a magic trick, hence, the theme of “The Magic of Media.”

 

Doug Elliot introduced Thomas Powell, owner of PINT, Inc., a website development firm in San Diego, CA.  He effectively presented his opinions on the effects to society of technology followed by a look into the future of what might be expected.

Doug Elliot then introduced teachers and 4 10th grade students from the School of New Media & Design, Kearny High Educational Complex, San Diego City Schools, one of 14 new small high schools created from 3 large, urban campuses.  The students displayed a project that involved several subject-matter disciplines to produce a campaign to help raise funds for Leukemia patients at St. Jude’s Hospital.  They presented their PowerPoint, brochure, webpage and public service announcement video that they produced as a team.

 

A panel presentation followed, moderator by Jack White with panel members Thomas Powell, President, Pint, Inc., Lynda Weinman, Lynda.com and Brent Altomare, Executive Producer, Groovy Like a Movie.

 

Within the table packets for each participant was the latest issue of the MEI Newsletter, a copy of the SDCCD North City class offerings brochure, a recent article by John Avakian, the Statewide Director for MEI, and the MEI Mission Statement.

 

 

Web Resources and Links to presenters are provided:

School of Digital & Media Design, Kearny High School Educational Complex
http://www.sandi.net/hsrenewal/sm_schools_kearny_arts.html

 

Brent Altomare, Panel Member
www.groovylikeamovie.com

 

Thomas Powell, Panel Member
www.Pint.com

 

Lynda Weinman, Panel Member
www.Lynda.com

 

The 2005 Horizon Report from the New Media Consortium based in Austin, Texas.
www.newmediacenter.org/horizon/index.shtml


The 2006 Aquent Salary Survey
www5.marketingsalaries.com/aquent/index.html


MEI Digital Arts and Media Arts Statewide Curriculum Database
http://www.smccd.net/accounts/curriculum/

 

San Diego Workforce Partnership, Inc. Occupational Outlook Report
http://www.sandiegoatwork.com/generate/html/LMI/occupational_outlook_reports.html

 

Doug Elliot introduced Cynthia Scott, Multimedia & Entertainment (MEI) Initiative Director for Region 10 who thanked participants for attending. 

 

Participants were asked to discuss and record questions on a Predictions and Future Trends Snapshot handout that were collected upon completion. Here are the results of the table conversations. Note from Doug: Not all tables answered each question and listings are entered without ranking or editing. Thanks to Google.com for help with deciphering some of the “near” illegible writing.

 

Advisory Council Meeting:  2006 Predictions and Future Trends Snapshots

What programs/software should be taught in a multimedia certificate program?
Photoshop, Illustrator, Flash, HTML, XLM, CSS, FC, Premiere, Java script
Adobe Suite and Macromedia
iLife06 Suite
Apple Suite – professional applications
Integrating media
Database integration
Don’t really need Swift 3D
Input devices
Podcasting / development…more aesthetics
There is a lack of foundation which hinders student progress.
Digital storytelling class
Soft skills that need to be taught
iMovie
Final Cut Pro
PowerPoint
Front Page
Dreamweaver
Fireworks
Engaging the student to learn the language/foundation/structure
Freelancers

 

What is the state of the local job market for entry-level multimedia workers (web design, video and sound production, print)?

Very tough job market.
Small businesses want one person to do all.
Competition for staff.
Break-in problems from internships.
Some don’t have entry level skills.
Interdisciplinary.
Multimedia skills are becoming more and more pervasive across all businesses/industries.
San Diego is different because of proximity to Los Angeles.
Need people to work on soft skills.
Need to have creative side.
Companies expect more.
Employers have unrealistic expectations.
Locally the market is robust and full of expansion.

What do you see happening with mobile platform computing: video to cell phones?

Going to explore Flash Lite – only in Europe now / Adobe just signed.
RSS – how to generate
Design for a small screen.
Small format delivery is next frontier.  Or another branch?
Flash commercials.
Interface, size and age issues.
Podcasting
Photocasting
Bad graphics.
Will people really watch it?
Will get better.
Content on cell phones – wireless!! Makes your life easier w/less restrictions and mobile.

 

What is the coolest new product/service you’ve heard about?

istockphoto.com -  Get paid for photos. Can upload your photos. Top earners making $15,000 per month.
Verizon wireless service.
Dragon natural speech.
Personalized delivery.
On-demand service.
Anytime/anyplace delivery for continuing personal needs / relationships.
Webcast and Podcasting.
Low cost flat panel TV.
Google Earth.
Advergaming.
Captivate, Camtasia, HorizonWimba, iLife06 Suite.
High-def.
Simultaneous release of movies to theaters, DVD.
TV type content on a wireless device.
Virtual keyboard

 

What technology do you now find indispensable?   

Cell phone
Video cams
Internet
Computer / Laptop
Search engine – google
email
iTunes
Dreamweaver 8/CSS
Wireless
Voice over public internet
Wacom tablets
iPod

 

What technologies do your students/co-workers find indispensable?      

Cell phone
Mapquest
Google tutorials
Communication via email

 

What are your predictions for emerging technologies?     

“Wearing” technology
Chips implanted – always “on”.
Technology to block predators?
Electric cars.
Alternative to fuel.
Software advancements.

 

Partial List of Attendees (not all attendees signed-in at reception)

 

Almos, David

dalmos@cymer.com

Altomare, Brent

brent@groovylikeamovie.com

Blower, Elizabeth

cblower@sandi.net

Buckles, Tim

timbuckles@yahoo.com

Clay, Carrie

carrie.clay@gcccd.net

Cloud, Leslie

lcloud@sdccd.edu

Corlett, Rick

rcorlett@sandi.net

Cusaac, John

jcusaac@sdccd.net

Davis, Virginia

vdavis@sandi.net

Ellington, Gary

gary.ellington@gmail.com

Elliot, Doug

delliot@sdccd.net

Erdmann, Timothy

tim@timerdmann.com

Kew, Diane

diane.kew@gcccd.edu

Leszynski, Erin

eleszynski@sandi.net

Lopez, Kathleen Canney

klopez@swccd.edu

Malone, Jill

jmalone@miracosta.edu

Moss, Amanda

amoss1979@yahoo.com

Moss, Gary

gary@workforce.org

Newcomb, Jane

jnewcomb@sdccd.edu

O'Cain, Anna

aocain@miracosta.edu

Owen, Karen

kowen@sdccd.edu

Paine, Tom

tom.paine@imperial.edu

Paredes, Michael

mparedes@sandi.net

Payn, Lillian

lpayn@palomar.edu

Powell, Thomas

tpowell@pint.com

Raney, David

david.raney@gcccd.edu

Reed, Jodi

jodi.reed@gcccd.edu

Reeves, Lynda

lreeves@sdccd.edu

Richard, Paul

prichard@sdccd.net

Roth, Barry

broth@sandi.net

Scott, Cynthia

cscott@sdccd.net

Silence, Dorinda

dorindasilence@mac.com

Strong, Scott

scottstrong9@yahoo.com

Vincent, Jim

jvincent@sdccd.ned

Wagner, Rick

rickw@greenbirdmedia.com

Weinman, Lynda

lynda@lynda.com

White, Jack

prestoone@cox.net

Woods, Melissa

mwoods@sandi.net